Web Experience & Design Systems Lead (AI-Native Web)

Role Summary

• Brand expression
• UX and interaction design
• Component-based systems
• AI-assisted content workflows

• Manual page creation → system-driven page generation
• Inconsistent design → governed, reusable components
• Static website → dynamic, intelligent experience layer

What This Role Owns

Externally, the website experience:

• Feels cohesive, modern, and category-defining within seconds
• Communicates technical depth + clarity without overwhelming the user
• Maintains visual consistency across all pages, modules, and flows
• Supports conversion, credibility, and storytelling simultaneously
• Evolves quickly without degrading design quality

Internally, the design system:

• Enables AI-assisted page generation without visual drift
• Provides clear component libraries, layouts, and usage rules
• Is easily used by Marketing, Product, and Engineering
• Reduces design bottlenecks through structured reuse
• Acts as a single source of truth for web experience

Operationally:

• Design is systematized, not recreated per page
• New pages can be built quickly without breaking UX or brand
• AI-generated outputs stay within defined design guardrails
• Design and development work in sync (not sequentially or in conflict)

Core Responsibilities

1. Design System Architecture & Guardrails

• Define and build a modular design system for the website (components, layouts, patterns)
• Create clear rules and constraints for how pages are structured and assembled
• Develop reusable:
  • Section templates
  • Layout patterns
  • Interaction behaviors
• Ensure the system works across:
  • Webflow (short-term)
  • React / Next.js (long-term)

2. UX & Interaction Design

• Design intuitive, elegant user journeys across:
  • Core pages (homepage, product, solutions)
  • Content hubs and thought leadership
  • Conversion flows
• Balance:
  • Simplicity vs. depth
  • Storytelling vs. usability
• Ensure clarity in:
  • Navigation
  • Information hierarchy
  • User flow

3. AI-Compatible Design Enablement

• Translate design system into formats usable by:
  • AI workflows (MD files, structured inputs)
  • Engineering (component libraries)
• Partner with engineering to:
  • Enable doc → page workflows
  • Ensure generated pages remain consistent with design rules
• Define how:
  • Content structure maps to layout
  • Layout maps to components
  • Components map to code

4. Website Design & Page Creation

• Design key pages and templates for:
  • Product and solutions
  • Industry narratives
  • Case studies and proof
• Support rapid iteration cycles:
  • Campaign pages
  • Event landing pages
  • Sales enablement pages
• Ensure consistency across all outputs

5. Collaboration with Engineering & Marketing

• Work closely with:
  • Engineers building React/Next.js experience
  • Marketing creating content (Kavya, team)
• Ensure:
  • Clean handoffs (design → dev)
  • No design drift in implementation
• Align design decisions with:
  • GTM priorities
  • Sales usage
  • Content strategy

6. Continuous Optimization & Evolution

• Refine system based on:
  • Performance data
  • User behavior
  • Team feedback
• Evolve the design system as:
  • New use cases emerge
  • AI workflows expand
• Prevent:
  • Design fragmentation
  • Over-complexity
  • One-off solutions

Key Outcomes & Success Metrics

• A clear, scalable design system is established and adopted
• Website maintains high visual and UX consistency at scale
• Time to launch new pages is significantly reduced
• AI-generated pages adhere to design standards automatically
• Website supports GTM, sales, and content workflows seamlessly
• Engineering + design collaboration is tight and efficient

Ideal Profile

• 5–10+ years in:
  • Web design
  • UX/UI design
  • Design systems
• Strong experience designing component-based systems, not just pages
• Experience working with:
  • Webflow (required for near-term)
  • React / Next.js environments (strong plus)
• Deep understanding of:
  • UX principles
  • Information architecture
  • Responsive design
• Familiarity with:
  • AI-assisted workflows (or strong interest in learning)
  • Structured design systems (tokens, components, patterns)

Critical Traits

• Systems thinker (not just visual designer)
• High attention to detail (no drift, no sloppiness)
• Comfortable in fast-moving, evolving environments
• Able to balance:
  • Speed vs. quality
  • Creativity vs. constraints
• Collaborative with both technical and non-technical teams

What This Role Is Not

• Not a pixel-only designer
• Not a brand-only creative
• Not a passive executor of requests